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The Best GEO Software in 2026, Ranked

Generative engine optimization software went from curiosity to budget line in eighteen months — and the market just consolidated hard: Semrush is now Adobe, Scrunch is now Sitecore, and Profound raised at a $1B valuation. We ranked ten platforms you can actually buy today, by what they track, what they cost, and who they fit.

GSGeorge ShvayaFounder, WebvelloUpdated July 6, 202616 min read11 picks rankedHow we evaluate

The winners at a glance

01Best Overall

Peec AI

The most polished AI-visibility product you can self-serve

02Best for SMBs

Otterly.AI

The $29 on-ramp to AI search monitoring

03Best for Enterprise

Profound

The category leader — priced like it

GEO software answers one question: when ChatGPT, Perplexity, Gemini, or Google AI Overviews talk about your market, do they mention you — and if not, who are they citing instead? Every platform below tracks prompts across AI engines, benchmarks your share of voice against competitors, and shows which sources the engines trust.

The category matured violently in the last year. HubSpot bought xFunnel (October 2025). Adobe closed its $1.9 billion Semrush acquisition (April 2026). Sitecore bought Scrunch for a reported $225 million (June 2026). Profound raised a $96 million Series C at a billion-dollar valuation. Prices now span $29 a month to sales-gated enterprise contracts — which makes picking by fit, not hype, the whole game.

We verified pricing on live vendor pages in July 2026 and flag every figure we could only source second-hand (several enterprise vendors gate pricing behind demos). One entry at the end is our own service, clearly labeled — because some readers comparing trackers actually need the work done, not another dashboard. Methodology below.

01

Peec AI

Best Overall

The most polished AI-visibility product you can self-serve

Peec AI is what most marketing teams and agencies should try first. Prompt-level competitor benchmarking, citation source analysis, daily tracking, and unlimited users on every tier — with dedicated multi-brand agency plans that make per-client economics work. The Berlin startup passed $10 million ARR within sixteen months of launch and raised a $21 million Series A in late 2025, and the product velocity shows.

Engine coverage spans ChatGPT, Google AI Mode and AI Overviews, Copilot, Perplexity, and Gemini, with Claude and DeepSeek reserved for the Enterprise tier. Reported pricing starts around $95/month (Starter, 50 prompts) — Peec does not publish exact figures in its static pricing page, so treat numbers as reported rather than verified.

Starting price
~$95/mo (reported)
Free trial
Unverified
Engines
6–8 by tier
Best for
Teams & agencies
  • Prompt-level competitor benchmarking with daily tracking
  • Citation and source analysis across engines
  • Multi-brand agency plans with unlimited users
  • Clean, fast dashboard your clients can read unaided

What we like

  • Best product polish in the category (4.9/5 on G2)
  • Unlimited seats on all tiers — rare and agency-friendly
  • Strong momentum: $10M ARR, well-funded, shipping fast

What to watch

  • Prompt caps are tight on the entry tier
  • Claude tracking locked to Enterprise
  • Exact pricing not published on the site

Our take

If you want one subscription that a team, an agency, and a client can all look at without training, start here.

Visit Peec AI
02

Otterly.AI

Best for SMBs

The $29 on-ramp to AI search monitoring

Otterly is the lowest-risk way to start measuring AI visibility: a verified $29/month Lite plan (15 prompts), a free trial, unlimited team members, and a Looker Studio connector for reporting. The bootstrapped Austrian company has grown to roughly 30,000 users without outside funding and won a European Search Award in 2026 — a healthy sign in a category full of burn-rate startups.

Standard plans track ChatGPT, Google AI Overviews, Perplexity, and Copilot; Claude, Gemini, and Google AI Mode cost extra as add-ons, which is the main catch. Analytics run shallower than Peec or Profound — this is monitoring done simply and cheaply, not enterprise intelligence.

Starting price
$29/mo (verified)
Free trial
Yes
Engines
4 std + add-ons
Best for
SMBs, solo marketers
  • GEO URL audits with concrete fix suggestions
  • Looker Studio connector plus API/MCP access
  • Unlimited team members on all plans
  • Brand and link mention monitoring across AI answers

What we like

  • Cheapest credible entry point, verified pricing
  • Sustainable bootstrapped business, no acquisition roulette
  • Simple enough to get value on day one

What to watch

  • Claude, Gemini, and AI Mode cost extra
  • Analytics depth trails the premium platforms
  • Small team means a slower enterprise-feature roadmap

Our take

The right first subscription for any business under seven figures of marketing budget. Upgrade later if the data proves the channel matters for you.

Visit Otterly.AI
03

Profound

Best for Enterprise

The category leader — priced like it

Profound is the reference platform for enterprise AI-search intelligence: the broadest engine coverage in the category (ten-plus, including Claude, DeepSeek, Grok, and Meta AI), conversation-volume data showing what users actually ask AI assistants, and agent/crawler analytics. Customers include US Bank, Indeed, MongoDB, and DocuSign, and a February 2026 Series C valued the company at $1 billion.

Pricing is demo-gated. Third-party reviews consistently report a $99/month Starter that tracks ChatGPT only and a $399/month Growth tier with three engines — full coverage is custom Enterprise. Treat those figures as reported. For SMBs the entry tiers are more brand-name on-ramp than full product.

Starting price
~$99/mo (reported)
Free trial
No — demo-led
Engines
10+ (full tier)
Best for
Enterprise brands
  • Conversation-volume data: what users actually ask AI engines
  • Broadest engine coverage including Grok, DeepSeek, Meta AI
  • AI crawler/agent analytics for your own site
  • Answer Engine Insights API for data teams

What we like

  • Strongest dataset and brand in the category
  • Enterprise logos and analyst recognition to justify budget
  • Conversation volumes are a genuine moat

What to watch

  • Sales-gated pricing; useful tiers get expensive fast
  • Entry plan tracks ChatGPT only (as reported)
  • Overkill below enterprise scale

Our take

If the board is asking about AI visibility and you have enterprise budget, this is the safe, powerful answer. Otherwise start cheaper and graduate.

Visit Profound
04

AthenaHQ

Best Free Tier

Ex-Google Search founders, and a real $0 plan

AthenaHQ (Y Combinator, founders from Google Search and DeepMind) is the only credible platform with a genuinely useful free tier — 300 credits a month across its engine set. The paid Starter at a verified $295/month covers eight engines including Claude, Copilot, and Grok, with API access, GA4/GSC/Shopify integrations, and an "Ask Athena" agent that turns findings into actions.

The credit model (one credit = one AI response collected) takes a spreadsheet to reason about, and the deepest features — claim review, citation engine — sit behind Enterprise. But free-to-start plus self-serve makes it the easiest platform to pilot honestly.

Starting price
$0 / $295 (verified)
Free trial
Free tier
Engines
8
Best for
Pilot-first teams
  • Free Essential tier with 300 monthly credits
  • Eight engines on the paid Starter, including Claude and Grok
  • Revenue attribution via GA4, GSC, and Shopify integrations
  • Agentic recommendations, not just dashboards

What we like

  • Measure before spending anything
  • Broad engine coverage at the paid entry point
  • Pedigree team with fast, visible shipping

What to watch

  • Credit math is confusing to budget
  • Newer vendor with a shorter track record
  • Best analysis features locked to Enterprise

Our take

The smartest pilot: run the free tier for a month, and you will know exactly what a paid GEO subscription is worth to you.

Visit AthenaHQ
05

Semrush AI Visibility Toolkit

Best Suite Add-On

AI visibility inside the stack you already use — now Adobe

If your team already lives in Semrush, the AI Visibility Toolkit at roughly $99/month per domain is the path of least resistance: visibility tracking across ChatGPT, AI Overviews, AI Mode, Gemini, and Perplexity, backed by a prompt database in the hundreds of millions and tied directly to the keyword and backlink data you already report from. Adobe completed its $1.9 billion acquisition in April 2026 and is pushing the enterprise AIO product hard.

The gaps: no Claude, Copilot, or Grok coverage, and per-domain pricing stacks up quickly for agencies with many clients. Enterprise AIO is a separate, custom-priced product.

Starting price
~$99/mo per domain
Free trial
Unverified
Engines
5
Best for
Semrush shops
  • Prompt database at nine-figure scale for volume estimates
  • AI visibility next to rankings, backlinks, and paid data
  • AI Visibility Index benchmarking at enterprise tier
  • One vendor, one invoice, one report stack

What we like

  • Zero new-tool friction for existing Semrush users
  • Huge underlying dataset
  • Adobe-scale investment behind the roadmap

What to watch

  • No Claude, Copilot, or Grok tracking
  • Per-domain pricing punishes multi-client agencies
  • Post-acquisition packaging is still settling

Our take

Right answer when the Semrush subscription already exists; wrong answer as a standalone first purchase.

Visit Semrush AI Visibility Toolkit
06

Scrunch

Most Innovative

The only platform that changes what AI crawlers see

Scrunch is the interesting one: beyond tracking seven engines on every tier, its Agent Experience Platform serves machine-readable versions of your content to AI crawlers at the edge — it does not just measure the problem, it ships a delivery-layer fix. Sitecore acquired the company for a reported $225 million in June 2026, which validates the approach and complicates the picture.

Starter runs $250/month billed annually ($300 monthly) with a reported 7-day trial. For Sitecore-stack enterprises the integration story is now excellent; for everyone else, the post-acquisition roadmap deserves a direct question on the sales call.

Starting price
$250/mo annual
Free trial
7 days (reported)
Engines
7–9 by tier
Best for
Technical teams
  • Agent Experience Platform: machine-readable content served to AI crawlers
  • Journey and persona simulation of AI-assisted buying
  • Technical AI-crawler audits
  • Seven engines on the entry tier — including Claude and Meta AI

What we like

  • Unique measure-plus-fix positioning
  • Strong engine coverage from the first tier
  • Sitecore backing removes vendor-viability risk

What to watch

  • Priciest self-serve entry on this list
  • Acquisition integration risk for non-Sitecore customers
  • AXP requires real technical implementation to pay off

Our take

Shortlist it if your problem is AI crawlers misreading a complex site — nothing else here addresses that directly.

Visit Scrunch
07

Knowatoa

Best Coverage per Dollar

Seven engines — including Claude and Meta AI — for $199

Knowatoa wins the arithmetic: $199/month (verified) covers all seven engines it tracks — ChatGPT, Claude, Gemini, Meta AI, Perplexity, Google AI Mode, and AI Overviews — engines that cost extra or require enterprise tiers elsewhere. The $59 Starter covers three engines, and the free 60-second AI visibility audit is the best top-of-funnel diagnostic in the category (110,000+ audits run).

The trade-off is depth: no content workflow, lighter analytics, and a thin third-party review footprint from a small vendor. As a monitoring layer, though, the price-to-coverage ratio is unmatched.

Starting price
$59/mo (verified)
Free trial
Free instant audit
Engines
7 (all at $199)
Best for
Coverage on a budget
  • Free 60-second AI visibility audit, no card required
  • Claude and Meta AI tracking most rivals skip
  • Competitor gap analysis
  • Looker Studio, NinjaCat, and MCP integrations on Growth

What we like

  • Best engine-coverage-per-dollar in the category
  • Transparent, verified pricing
  • The free audit doubles as an agency sales hook

What to watch

  • Light on analysis and content features
  • Small vendor, thin review footprint
  • No formal trial beyond the free audit

Our take

The budget pick when engine breadth — especially Claude and Meta AI — matters more than dashboard depth.

Visit Knowatoa
08

SE Ranking (SE Visible)

Best Value Mid-Market

Generous prompt volumes and a real trial

SE Visible, the standalone AI-visibility product from budget-suite stalwart SE Ranking, offers verified transparent pricing ($99 Basic, $189 Core, $355 Plus), a 10-day free trial, and unusually generous volumes — the entry tier tracks 200 prompts producing roughly 12,000 collected answers a month. Coverage spans ChatGPT, Gemini, AI Mode, Perplexity, and AI Overviews.

The two-product lineup (an AI add-on inside the SEO suite versus standalone SE Visible) confuses buyers, and there is no Claude, Copilot, or Grok tracking. But for mid-market teams that want honest pricing and volume, it is the value play.

Starting price
$99/mo (verified)
Free trial
10 days
Engines
5
Best for
Mid-market value
  • 200 prompts / ~12,000 answers monthly at entry tier
  • Transparent tiered pricing with 20% annual discount
  • Optional pairing with the full SE Ranking SEO suite
  • Competitor share-of-voice benchmarking

What we like

  • Most generous data volumes per dollar
  • Real trial, published pricing
  • Established company, not a seed-stage bet

What to watch

  • No Claude, Copilot, or Grok
  • Two overlapping products confuse purchasing
  • Less depth than the enterprise platforms

Our take

The sensible mid-market default if the five engines it tracks are the five you care about.

Visit SE Ranking (SE Visible)
09

Ahrefs Brand Radar

Best for Research

Instant historical AI-visibility data on any brand

Brand Radar takes a different angle: instead of you defining prompts and waiting for data to accumulate, it mines Ahrefs' 414-million-prompt corpus so you can research any brand's AI visibility retroactively — including competitors and prospects. Verified pricing is $398/month (all platforms) or $699/month with custom prompt checks, on top of a base Ahrefs subscription, plus YouTube, TikTok, and Reddit monitoring in beta.

Accuracy questions exist — one published test found it dramatically undercounting ChatGPT mentions versus manual checks — and the stacked cost (base plan plus add-on) is real. But for agencies pitching prospects with zero setup time, nothing else produces a competitive AI-visibility story this fast.

Starting price
$398/mo + base plan
Free trial
Free checker only
Engines
6 + social beta
Best for
Competitive research
  • Retroactive research on any brand — no prompt setup
  • 414M+ organic prompt corpus with search-demand ties
  • YouTube, TikTok, and Reddit visibility (beta)
  • Lives inside the Ahrefs workflow agencies already use

What we like

  • Instant historical and competitive data
  • Unique social-platform coverage
  • No prompt-list maintenance

What to watch

  • Expensive once stacked on a base subscription
  • Published accuracy concerns worth testing yourself
  • No Claude, Grok, or Meta AI

Our take

Buy it for research and pitches; pair it with a prompt-based tracker for ongoing client reporting.

Visit Ahrefs Brand Radar
10

RankPrompt

Best Under $30

Claude and Grok tracking at hobby-budget prices

RankPrompt is the cheapest tool that tracks six engines including Claude and Grok — $29/month Starter with a 7-day free trial. It bundles an unusual extra: citation outreach tooling that finds creators and publications cited by AI engines for your topics and helps you contact them in-app, turning monitoring into an off-page GEO deliverable.

It is a small vendor with a modest review footprint and a credit system that adds friction, and higher-tier pricing varies by source. Set expectations accordingly: this is a scrappy toolkit, not an enterprise platform.

Starting price
$29/mo (verified)
Free trial
7 days
Engines
6 incl. Claude, Grok
Best for
Bootstrapped teams
  • Six engines including Claude and Grok at entry price
  • Citation outreach: find and contact sources AI engines trust
  • AI content assistance bundled in
  • Browser-based answer capture

What we like

  • Unbeatable engine list under $30
  • Outreach angle no cheap rival offers
  • Low-commitment trial

What to watch

  • Credit accounting adds friction
  • Small vendor, modest reviews (~4.0 on G2)
  • Upper-tier pricing inconsistently documented

Our take

A lot of tool for $29. Good first tracker for bootstrapped teams who want Claude coverage without enterprise tiers.

Visit RankPrompt

Disclosure: this is our own service — see how we evaluate below

11

Webvello

Done-for-You Alternative

When the dashboard shows a problem someone has to fix

Disclosure: Webvello is us, and we are not GEO software. Every tracker above will tell you which prompts you lose and which competitors get cited — none of them will restructure your entities, engineer your structured data, earn the citations, or rewrite the content AI engines keep passing over. That execution layer is what we sell, as generative engine optimization and AI search optimization services.

We use several of the platforms ranked above in client engagements — measurement stays part of the deliverable — but the retainer buys outcomes: being the brand the answer engines actually name.

Model
Done-for-you service
Focus
GEO + AI SEO execution
Best for
Outcome over tooling
Engagement
Free growth plan first
  • Entity SEO and structured-data engineering
  • Answer-ready content built to be cited
  • AI visibility measurement included in reporting
  • Index governance for large and programmatic sites

What we like

  • Closes the gap the dashboards only measure
  • AI-search-first methodology from a team that builds these systems
  • No tooling for your team to learn or operate

What to watch

  • A service retainer — not comparable on per-seat price
  • Not a fit if you want to own tooling and run it in-house

Our take

We put ourselves last, in a labeled box. If your visibility report is red and nobody owns the fix, that is the problem we exist for.

Book a Free Call

Side-by-side comparison

The Best GEO Software in 2026, Ranked — side-by-side comparison
VendorStarting priceFree optionEngines trackedPricing public?Best for
Peec AI~$95/mo (reported)Unverified6–8 by tierPartialTeams & agencies
Otterly.AI$29/moTrial4 + add-onsYesSMBs
Profound~$99/mo (reported)No10+ (full tier)No — demo-gatedEnterprise
AthenaHQ$0 / $295/moFree tier8YesPilot-first teams
Semrush AI Toolkit~$99/mo/domainUnverified5PartialSemrush users
Scrunch$250/mo annual7-day trial7–9YesTechnical teams
Knowatoa$59/moFree audit7YesCoverage on a budget
SE Visible$99/mo10-day trial5YesMid-market value
Ahrefs Brand Radar$398/mo + baseFree checker6 + social betaYesCompetitive research
RankPrompt$29/mo7-day trial6 incl. Claude/GrokYesBootstrapped teams
WebvelloUsService retainerFree growth planExecution, not trackingCustomOutcome over tooling

Methodology

How we evaluate

We evaluated fifteen GEO/AI-visibility platforms and ranked the ten a business can actually buy today. Pricing was checked on live vendor pages in July 2026; where a vendor gates pricing behind a sales call (Profound, Peec partially, several enterprise platforms), we cite consistent third-party figures and mark them as reported. Market events — the xFunnel, Semrush, and Scrunch acquisitions, funding rounds — were verified against primary press releases and major-outlet reporting.

  1. 01Engine coverage

    Which AI surfaces the platform tracks — ChatGPT, Google AI Overviews and AI Mode, Perplexity, Gemini, Claude, Copilot, Grok, Meta AI — and at which tier each unlocks.

  2. 02Data quality and depth

    Prompt volumes, tracking frequency, citation and source analysis, and whether the numbers survive spot-checking against manual queries.

  3. 03Price and transparency

    Published pricing scored above demo-gated sales processes; total cost modeled including add-ons, base-plan requirements, and per-domain multipliers.

  4. 04Actionability

    Whether the platform turns findings into next steps — content recommendations, technical fixes, outreach targets — or stops at dashboards.

  5. 05Fit and accessibility

    Self-serve availability, free tiers and trials, seat limits, and agency/multi-brand economics.

  6. 06Vendor trajectory

    Funding, acquisitions, shipping velocity, and the risk that a platform you standardize on disappears into an acquirer’s bundle.

Editorial independence & disclosure: Webvello appears as a clearly-labeled final entry. It is our own done-for-you service, not software, and was not scored against the software criteria — it is included because many readers comparing trackers are actually deciding between buying measurement and hiring execution. No vendor paid for placement, there are no affiliate links, and external vendor links carry nofollow attributes. Reported (non-verified) prices are explicitly marked throughout.

Frequently Asked Questions

For most teams, Peec AI is the best overall GEO platform in 2026 — polished prompt-level tracking, citation analysis, unlimited users, and agency plans. Otterly.AI is the best budget entry at a verified $29/month, Profound is the enterprise reference with the broadest engine coverage, and AthenaHQ offers the only genuinely useful free tier. The right pick depends mostly on budget and how many AI engines you need tracked.
Three price bands exist in 2026. Self-serve entry tools run $29–$99/month (Otterly, RankPrompt, Knowatoa, SE Visible). Mid-market platforms run roughly $95–$400/month (Peec, AthenaHQ Starter, Scrunch, Ahrefs Brand Radar as an add-on). Enterprise platforms — Profound full coverage, Evertune, Bluefish, Conductor, BrightEdge — are quote-based, commonly starting around $2,000–$3,000/month per third-party reporting. Free options exist: AthenaHQ's free tier and Knowatoa's instant audit.
Coverage beyond ChatGPT/Perplexity/Google varies sharply. Claude is tracked by Knowatoa, AthenaHQ, RankPrompt, Scrunch, and Profound (and Peec at Enterprise). Grok is covered by Profound, AthenaHQ, RankPrompt, and Scrunch Enterprise. Meta AI appears in Knowatoa, Scrunch, Profound, and Evertune. Notably, Semrush and Ahrefs Brand Radar track neither Claude nor Grok as of mid-2026 — check the engine list against where your buyers actually ask questions.
xFunnel was acquired by HubSpot on October 31, 2025, and no longer exists as a standalone product — accounts were migrated into HubSpot, where the capabilities now surface as AI-visibility/AEO features inside HubSpot's marketing suite. If you are a HubSpot customer, those built-in features are worth evaluating before buying a separate tracker.
Software tells you where you stand; it does not earn citations. If you have a content and technical team ready to act on the findings, a $29–$300/month tracker is the efficient choice. If the dashboard will just document your invisibility, execution is the constraint — entity optimization, structured data, answer-ready content, and authority building. (Disclosure: Webvello sells that execution, which is why we listed ourselves, clearly labeled, at the end of this ranking.) Many teams sensibly do both: a cheap tracker plus an execution partner.
Five credible vendors were excluded for being sales-gated with no self-serve path: Evertune (AI Brand Index, ~$3,000/month reported), Bluefish AI ($43M Series B in April 2026; customers include Adidas and American Express), Goodie AI (tracks 11 engines including Amazon Rufus, from $495/month), and the enterprise SEO incumbents Conductor and BrightEdge, which added AI tracking to quote-priced suites. They are real options for enterprise buyers — they just cannot be compared on equal footing with self-serve products.

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