Your Emails Get Opened. Then Nothing Happens.
Open rates look fine. But click-through? Conversions? Revenue per send? That's where most email programs fall apart. Webvello designs email systems that guide subscribers from open to click to action—with templates that render everywhere, automation that sends the right message at the right time, and segmentation that stops treating your entire list like one person.
Free audit — no obligation
Where Email Programs Break Down
These are the issues we see in most email programs before we get involved.
Low click-through rates
Subscribers open your emails but never click. The design lacks visual hierarchy, CTAs are buried below the fold, and there's no clear path from headline to action.
No segmentation
Every subscriber gets the same email regardless of where they are in the buying process. New leads receive the same messages as long-time customers. Unsubscribe rates climb.
Broken templates
Your emails look fine in Gmail but break in Outlook, Apple Mail, or Yahoo. Images don't load, columns collapse, and buttons disappear on mobile.
No automation
Every email is a one-off manual send. No welcome sequence for new subscribers. No abandoned cart recovery. No re-engagement for inactive contacts.
Generic content
Subject lines and body copy read like they were written for nobody in particular. No personalization, no relevance to the reader's actual interests or behavior.
No performance tracking
You send emails but never analyze what happens next. No revenue attribution, no A/B testing, no understanding of which emails actually drive business.
What Webvello Delivers
Every engagement produces tangible deliverables you own—not vague strategy decks.
Template Design & Development
Responsive HTML email templates built and tested across every major email client. Designed for your brand, optimized for clicks, and editable without a developer.
You receive:
- Production-ready HTML templates tested in Litmus or Email on Acid
- Modular design system with reusable content blocks
- Dark mode compatibility and accessibility compliance
- Templates imported directly into your ESP (Klaviyo, Mailchimp, HubSpot, etc.)
Automation Strategy
Automated email workflows that send the right message at the right time without manual intervention. Welcome series, nurture sequences, win-back campaigns, and more.
You receive:
- Workflow diagrams for each automation sequence
- Email copy and design for every step in the sequence
- Trigger and timing logic configured in your platform
- A/B test plan for subject lines and send times
Segmentation & Personalization
Stop blasting your entire list with the same message. We build segments based on behavior, purchase history, and engagement so each subscriber gets relevant content.
You receive:
- Segment definitions and tagging strategy document
- Dynamic content blocks that swap based on subscriber attributes
- List hygiene plan to remove inactive contacts and reduce costs
- Personalization token setup for name, location, and behavior-based content
Performance Optimization
Ongoing analysis and testing to improve every metric that matters. We track opens, clicks, conversions, and revenue—then optimize based on what the data says.
You receive:
- Monthly performance report with actionable recommendations
- A/B test results for subject lines, designs, and send times
- Deliverability monitoring and sender reputation checks
- Revenue attribution setup to connect emails to actual sales
How It Works
Audit
We review your current email program—templates, automations, list health, deliverability, and past campaign performance—to identify what's working and what's not.
Strategy
We build a roadmap covering template redesign, automation workflows, segmentation rules, and a testing calendar. You approve the plan before any work begins.
Build
We design and develop templates, write email copy, configure automations, and set up segments directly in your platform. Everything is tested before launch.
Optimize
We monitor performance, run A/B tests, clean your list, and refine automations based on real data. Monthly reports show exactly what improved and what we're testing next.
Is This the Right Fit?
Good fit if you:
- Have an email list but low click-through or conversion rates
- Send emails manually and want to set up automation
- Have templates that break across email clients or mobile
- Want to connect email performance to actual revenue
Not the right fit if you:
- Need to build an email list first (try our content marketing)
- Want cold email outreach or spam campaigns
- Only need a single one-off email designed with no ongoing strategy
- Are looking for social media marketing (try our digital marketing)
Common Questions
What does email marketing design include?
Email marketing design includes responsive HTML template development that renders correctly across all major email clients, automation workflow setup for welcome sequences and nurture campaigns, list segmentation strategy, and ongoing performance analysis. We deliver production-ready templates, not just mockups.
Why do my emails get opened but not clicked?
High open rates with low click-through rates usually indicate a disconnect between your subject line and email content, unclear or buried calls to action, a design that does not guide the eye toward the next step, or sending the same message to your entire list regardless of where they are in the buying process. Fixing this requires better content hierarchy, stronger CTAs, and proper segmentation.
Do you work with my existing email platform?
Yes. We build templates and automation workflows for Klaviyo, Mailchimp, HubSpot, ActiveCampaign, ConvertKit, and most other major email marketing platforms. We develop directly in your platform so you can edit and send without needing a developer.
How long does it take to see results from email marketing improvements?
Template and design improvements show results immediately on the next send. Automation workflows typically need two to four weeks to start producing meaningful data. Segmentation improvements compound over time as you build more targeted lists. We set up tracking from day one so you can measure the impact of every change.
Find Out What's Wrong With Your Email Program
Send us your website and we'll review your email signup flow, recent campaigns, and automation setup—then tell you what to fix first. Free, no obligation.
Get a Free Email AuditAudit delivered within 5 business days
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