Ecommerce Conversion Rate Optimization That Recovers Lost Revenue
Shoppers add items to the cart and then vanish. Product pages get views but not purchases. The checkout flow has too many steps and not enough trust. Webvello finds where your store leaks revenue—and fixes it.
Free audit — no obligation
Where E-commerce Stores Lose Sales
These are the most common revenue killers we find when auditing online stores.
Cart abandonment
Shoppers add products but never complete the purchase. Surprise shipping costs, forced account creation, and confusing checkout flows push them away at the last step.
Checkout friction
Too many steps, too many form fields, missing guest checkout, limited payment options. Every unnecessary click between cart and confirmation is an opportunity for a shopper to leave.
Weak product pages
Thin descriptions, low-quality images, missing size guides, no reviews. Shoppers who can't answer their questions on the product page will go somewhere else.
Mobile breakdown
The majority of e-commerce traffic comes from phones. If your product images load slowly, filters don't work, or the checkout form is painful on mobile, you lose those sales.
Missing trust signals
No return policy visible at checkout. No security badges near the payment form. No customer reviews on product pages. Shoppers who feel uncertain will not enter their card details.
Poor search and navigation
Shoppers who can't find what they want will leave. Broken site search, missing filters, and category pages that bury products all reduce the chance of a purchase.
What Webvello Delivers
Specific fixes and measurable experiments—not vague advice about "optimizing the user journey."
Conversion Audit
A full walkthrough of your store from homepage to order confirmation. We map every drop-off point and identify exactly where shoppers leave and why.
You receive:
- Funnel analysis showing drop-off rates at each step
- Heatmap and session recording review of key pages
- Prioritized list of fixes ranked by revenue impact vs. effort
Product Page Optimization
Improve product pages so shoppers get the information they need to buy. Better images, clearer descriptions, visible reviews, and effective urgency cues.
You receive:
- Product page layout and content recommendations
- Image, description, and review display improvements
- Cross-sell and upsell placement strategy
Checkout Optimization
Reduce the steps between "add to cart" and "order placed." We simplify forms, add trust signals, and remove every unnecessary barrier.
You receive:
- Checkout flow redesign with fewer steps and fields
- Trust signal and payment option audit
- Cart abandonment recovery recommendations
Revenue Analytics
Track what matters: revenue per session, average order value, cart-to-purchase rate. We set up reporting so you can see what each change actually does to your bottom line.
You receive:
- Enhanced e-commerce analytics setup
- Revenue attribution by traffic source and page
- Monthly performance report with actionable next steps
How It Works
Audit
We analyze your store analytics, record user sessions, and walk through every page from landing to order confirmation to find where shoppers drop off.
Prioritize
We rank every issue by estimated revenue impact and implementation effort. Quick wins ship first while we plan larger experiments.
Test
We run A/B tests on high-traffic pages—product pages, cart, checkout. Each test has a clear hypothesis and minimum sample size before we call a winner.
Scale
Winning changes get deployed store-wide. We document what worked, update the testing roadmap, and start the next round.
Is This the Right Fit?
Good fit if you:
- Run an online store with steady traffic but a conversion rate below your industry average
- See shoppers adding to cart but not completing checkout
- Want more revenue from existing traffic rather than spending more on ads
- Have at least 5,000 monthly sessions so tests can reach statistical significance
Not the right fit if you:
- Need traffic first (try our SEO services)
- Run a lead-gen business, not e-commerce (try our lead gen CRO)
- Need a full store rebuild rather than targeted optimization (try our e-commerce design)
- Are not willing to run tests before making permanent changes
Common Questions
How is e-commerce CRO different from lead generation CRO?
E-commerce CRO focuses on the buying experience—product pages, cart behavior, checkout flow, upsells, and post-purchase retention. Lead generation CRO focuses on form completions and contact requests. The tools overlap, but the metrics and optimization strategies are different because the conversion event is a purchase, not a form submission.
How long before we see results from e-commerce CRO?
Quick wins from fixing obvious checkout problems can show results within weeks. Structured A/B testing typically needs four to eight weeks per test cycle to reach statistical significance, depending on your traffic volume. We will be honest about timelines based on your specific store traffic.
Do you work with Shopify, WooCommerce, and other platforms?
Yes. CRO principles apply regardless of platform. We have experience with Shopify, WooCommerce, Magento, BigCommerce, and custom-built stores. The audit and optimization process adapts to whatever platform you run on.
What if our store does not have enough traffic for A/B testing?
Not every improvement needs a split test. Many fixes—like simplifying checkout fields, adding missing trust signals, or fixing a broken mobile layout—are based on established usability principles and can be implemented directly. We will tell you which changes should be tested and which can be deployed immediately.
Find Out Where Your Store Is Losing Sales
Send us your store URL and we'll identify the three biggest conversion blockers in your checkout flow—free, no obligation.
Get a Free Store AuditResults delivered within 5 business days