Custom Web Development
Web Development Services That Generate More Leads
A 1-second delay in page load costs you 7% of conversions. A PageSpeed score under 50 pushes you below competitors in Google. And if AI search engines can't parse your content, you're invisible to the fastest-growing discovery channel on the web.
Webvello builds custom websites with React, Next.js, and Tailwind CSS—engineered for sub-2-second loads, 90+ PageSpeed scores, and architecture that ranks in both Google and AI search.
Built and Launched — Not Mocked Up
These are real businesses running on websites we engineered. Check the PageSpeed scores yourself.
GutterFX
gutterfx.comGutter installation and repair company. Previous site was a slow WordPress build with poor mobile experience and no local SEO structure. Rebuilt from scratch on Next.js with service-area pages, structured data, and conversion-optimized layouts.
95+
PageSpeed Score
<1.5s
Page Load
100%
Core Web Vitals
Fagan Painting
faganpainting.comResidential and commercial painting contractor. Needed a professional online presence that would generate quote requests and rank for local search. Built a conversion-focused site with service pages, before/after galleries, and integrated contact forms.
90+
PageSpeed Score
<2s
Page Load
Mobile
Optimized
Run these sites through Google PageSpeed Insights yourself. The numbers hold up.
Is This the Right Fit?
Custom development is a significant investment. Here's who gets the most value from it—and who doesn't.
This Is Built For You If:
Your current site loads in 3+ seconds and you're losing rankings because of it
You need a website that ranks in Google and gets cited by AI search engines
You're outgrowing WordPress or a template builder and hitting performance limits
You want a site that scales as your business grows—without rebuilding from scratch
You need integrations with CRMs, payment processors, or third-party APIs
You care about accessibility, Core Web Vitals, and long-term technical health
This Is NOT For You If:
You need a simple brochure site and a $500 WordPress theme would do the job
You need to launch within 1–2 weeks (quality engineering takes time)
Your budget is under $5,000—we'd rather be honest than oversell
You want to manage everything yourself through a drag-and-drop editor
Page speed and SEO architecture aren't priorities for your business
No hard feelings. If Squarespace or Webflow is the right tool for your needs, we'll tell you. We'd rather point you in the right direction than take a project that isn't a fit.
What You Actually Get
Not a list of buzzwords. Here's what ships when we build your site.
Sub-2-Second Page Loads
Server-side rendering, automatic code splitting, image optimization, and edge caching. Your pages load before visitors lose patience.
SEO Architecture from Day One
Server-rendered HTML, dynamic meta tags, XML sitemaps, structured data (JSON-LD), semantic heading hierarchy, and Core Web Vitals optimization—all baked in.
AI Search Ready
Entity-rich markup, clean content hierarchy, and structured data that AI engines like ChatGPT, Perplexity, and Google AI Overviews can parse and cite.
Mobile-First, Responsive
Tailwind CSS utility classes ensure pixel-perfect layouts on every screen size. Tested across devices and browsers before launch.
Component Architecture
Reusable React components mean consistency across pages, faster future updates, and a codebase your next developer can actually understand.
WCAG Accessible
Keyboard navigation, screen reader support, ARIA attributes, and sufficient color contrast. Accessible design is good design—and Google rewards it.
Beyond Traditional SEO
Built for the AI Search Era
Google AI Overviews, ChatGPT search, and Perplexity are changing how people find businesses. Websites that aren't engineered for AI readability are becoming invisible to a growing segment of search traffic.
Every site we build includes the technical foundations for Generative Engine Optimization (GEO)—structured data, entity definitions, semantic HTML, and content architecture that AI systems can parse, trust, and cite.
JSON-LD schema for Organization, LocalBusiness, Service, FAQ, and HowTo entities
Semantic HTML hierarchy that maps content relationships for AI parsing
Server-side rendering ensuring content is accessible to all crawlers on first load
Citation-optimized content blocks with clear, attributable statements
Traditional SEO Only
Webvello Approach
How We Build Your Site
Four phases. Milestone-based deliverables. No surprises.
Discovery & Architecture
We audit your current site (if you have one), map your business goals, define information architecture, and plan the technical stack. No code gets written until we agree on the blueprint.
You receive:
- - Sitemap and URL structure document
- - Technical requirements spec
- - SEO migration plan (if applicable)
- - Content hierarchy and schema strategy
Design & Component System
High-fidelity designs translated into a reusable component library. You approve the visual direction before we write production code.
You receive:
- - Desktop and mobile mockups for key pages
- - Component library documentation
- - Responsive breakpoint definitions
- - Accessibility review (WCAG 2.1 AA)
Development & QA
Components built, pages assembled, integrations connected. Cross-browser and cross-device testing. Performance optimization until PageSpeed hits 90+.
You receive:
- - Staging site for review and feedback
- - SEO implementation (meta, schema, sitemap)
- - Performance benchmarks (PageSpeed, CWV)
- - Cross-browser QA report
Launch & Optimization
DNS cutover, 301 redirects, Search Console submission, and analytics setup. Then 30 days of post-launch support to catch anything the real world surfaces.
You receive:
- - Production deployment with monitoring
- - Google Search Console + Analytics setup
- - 301 redirect map (for migrations)
- - 30-day post-launch support
The Stack We Build On
Every technology choice is made for a specific reason—performance, SEO, maintainability, or scalability. No resume-driven development.
React
Component UI
Next.js
SSR + Routing
Tailwind CSS
Utility Styling
TypeScript
Type Safety
Deployed on Vercel with global CDN and edge functions. Database layer with PostgreSQL when needed. Headless CMS via Sanity or Contentful for content management. Infrastructure on AWS for enterprise requirements.
Common Questions
How is a custom React + Next.js site different from WordPress or Squarespace?
WordPress and Squarespace are template-based platforms with plugin dependencies, shared hosting bottlenecks, and limited control over page speed. A custom React + Next.js site is engineered from scratch—server-side rendered for SEO, code-split for performance, and free of third-party plugin bloat. The result is sub-2-second page loads, 90+ PageSpeed scores, and full control over structured data, schema markup, and how AI search engines parse your content.
What does a typical project timeline look like?
Most projects follow a four-phase process: Discovery & Architecture (1–2 weeks), Design & Component System (2–3 weeks), Development & QA (3–6 weeks), and Deployment & Optimization (1 week + ongoing). A 5–8 page marketing site typically launches within 8 weeks. More complex projects with e-commerce, authentication, or custom integrations can extend to 12–16 weeks. We provide milestone-based deliverables so you see progress at every stage.
How does custom development help with SEO and AI search?
Custom Next.js development gives us full control over how search engines and AI systems read your site. Server-side rendering ensures content is crawlable on first load. We implement structured data (JSON-LD schema), semantic HTML hierarchy, and optimized Core Web Vitals—all ranking factors for Google. For AI search engines like ChatGPT and Perplexity, clean content architecture and entity-rich markup make your business more likely to be cited in AI-generated answers.
What if I already have a website that needs to be rebuilt?
Most of our clients are migrating from an underperforming site. We handle the full migration: audit your existing content, preserve SEO equity through proper 301 redirects, improve information architecture, and launch a site that outperforms the old one on every metric. We map all existing URLs to prevent traffic loss and typically see ranking improvements within 60–90 days post-migration.
Can I update content myself after launch?
Yes. For clients who need regular content control, we integrate a headless CMS (Sanity or Contentful) that lets you edit text, images, and blog posts through a simple admin interface—no coding required. For simpler sites, we provide documentation or handle content updates as part of an ongoing maintenance plan.
What kind of ongoing support do you provide?
Every project includes 30 days of post-launch support for bug fixes and adjustments. Beyond that, we offer monthly maintenance packages covering security patches, performance monitoring, feature additions, and SEO optimization. Most clients on growth trajectories choose ongoing support to keep their site evolving alongside their business.
How much does a custom website cost?
Pricing depends on scope. A focused marketing site (5–8 pages, performance-optimized, SEO-ready) starts around $8,000–$15,000. Mid-complexity projects with custom features, CMS integration, and advanced functionality range from $15,000–$30,000. Enterprise applications with e-commerce, authentication, or complex integrations are $30,000+. We provide fixed-price proposals after discovery—no surprise invoices.
Do you work with businesses outside California?
Yes. While Webvello is based in Roseville, CA, we work with businesses across the US. Our process is built for remote collaboration—we use async updates, milestone reviews, and screen-share sessions to keep projects moving regardless of location.
Pair With These Services
A fast, well-architected site is the foundation. These services build on top of it.
SEO Services
Ongoing organic growth strategy layered on top of your technically optimized site.
Learn MoreGenerative Engine Optimization
Get your business cited by ChatGPT, Perplexity, and AI Overviews with dedicated GEO strategy.
Learn MoreLocal SEO
Dominate local search with location-optimized pages and Google Business Profile strategy.
Learn MoreLet's Talk About Your Project
Tell us what you're working with and what you need. If we're the right fit, we'll outline an approach. If we're not, we'll tell you that too.
No obligation. Fixed pricing. No sales pitch—just a conversation about whether this makes sense for your business.