Documented. Compared. Instrumented.
Audit, Strategy, Execute, Report is what our process is called. This page is what it actually means: a written baseline before work begins, side-by-side parity before cutover, and measurement wired into the build before launch.
Three Commitments, Every Project
These are not aspirations — they are the checkpoints an engagement must pass through to launch.
Documented Baseline
Before we change anything, we record what exists.
Every engagement starts with a written snapshot of the current state, captured before any work begins. It is the reference point every later claim is measured against.
- Search Console exports: queries, impressions, clicks, indexed pages
- Core Web Vitals and performance measurements
- Full crawl: URL inventory, titles, metadata, structured data, redirects
- Analytics configuration and conversion events as currently tracked
Side-by-Side Comparison
Nothing cuts over until it matches the baseline.
Rebuilds and migrations are staged and compared against the documented baseline before launch. Parity is checked item by item, not assumed.
- URL-by-URL parity: every baseline URL resolves or redirects deliberately
- Metadata and canonical comparison across the full route inventory
- Structured data validated against the baseline schema footprint
- Redirect map reviewed before DNS or deployment cutover
Instrumented Build
If it is not measured, it did not happen.
Measurement is wired into the build and verified before launch — so post-launch results are read from instruments, not impressions.
- Analytics and conversion events tested before go-live
- Structured data validated with automated checks
- Sitemaps and robots directives verified against the intended index state
- Post-launch monitoring against the baseline snapshot
The Four Phases
Each phase produces a written artifact you keep, whether or not you ever work with us again.
Baseline & Diagnosis
The documented baseline is captured, and problems are diagnosed against evidence from it — not against generic best-practice checklists.
Scope & Success Criteria
What will change, what will not, and how success will be measured — defined in writing against baseline numbers before implementation starts.
Build, Compare, Launch
Work is built in staging, compared side-by-side with the baseline, instrumented, and only then cut over.
Measured Outcomes
Results are reported against the baseline snapshot using the instrumentation wired in at launch — the same numbers, the same sources, before and after.
Why We Work This Way
Most disputes between agencies and clients come down to a missing baseline: nobody wrote down what was true before the work started, so nobody can say what the work changed. We remove that ambiguity by making the baseline a deliverable — captured first, in writing, from sources you can access yourself.
The same logic applies at launch. A migration that "looks done" and a migration whose URL inventory, metadata, structured data, and redirects have been compared line-by-line against the baseline are different things. Only the second one is verifiable — so only the second one ships.
Services Delivered With This Process
Web Development
Custom React and Next.js development
Sanity Development
Headless CMS builds and migrations into Sanity
AI Search Optimization
Visibility across AI-powered search systems
Programmatic SEO
Systematic, scalable page generation
Traditional SEO
Technical and on-page search optimization
Index Governance
Strategic control of what gets indexed
See the Process Applied to Your Site
Every engagement starts the same way: with a documented baseline of where you are today.