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WebVello

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Product Schema Generator

Build complete product listing JSON-LD — price, availability, GTIN, shipping, and return policy — ready for Google product rich results and merchant listings. Free, no signup.

Merchant listing extras (shipping & returns)

Required for a valid Product rich result: product name, image, price.

JSON-LD output
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "",
  "description": "",
  "offers": {
    "@type": "Offer",
    "price": "0",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "itemCondition": "https://schema.org/NewCondition"
  }
}
</script>

Paste inside your product page's <head> or before </body>, then validate with Google's Rich Results Test.

Why product schema is worth ten minutes

Price & stock in the SERP

Product snippets show price and availability under your listing — qualifying clicks before they happen.

Merchant listing eligibility

Complete markup with shipping and returns unlocks Google Shopping tab experiences without a paid feed.

Shipping & returns built in

OfferShippingDetails and MerchantReturnPolicy — the fields most platform-generated markup forgets.

AI shopping visibility

ChatGPT, Perplexity, and AI Overviews lean on structured product data when recommending what to buy.

Markup must match the page

Google compares your structured data against visible page content. Prices, stock status, and ratings in the markup that differ from what buyers see is the fastest route to losing rich results entirely. Generate from real product data, and update markup when prices change.

Frequently Asked Questions

Product schema is structured data (JSON-LD using the schema.org Product type) added to product pages so search engines understand the item being sold: name, images, brand, identifiers like GTIN and SKU, price, currency, stock status, condition, shipping, and returns. It is what makes product pages eligible for rich results with prices and stars, and for Google's merchant listing experiences in the Shopping tab.
Google supports two product result types. Product snippets are the classic rich result (price, availability, review stars under a listing) and any page describing a product can be eligible. Merchant listings are richer Shopping experiences reserved for pages where a buyer can actually purchase, and they expect more data — shipping details, return policy, and strong identifiers like GTIN. This generator builds markup that can satisfy both.
The practical minimum for a product snippet is name, image, and an offer with price, priceCurrency, and availability. For merchant listings, Google additionally recommends (and increasingly expects) itemCondition, priceValidUntil, shippingDetails, hasMerchantReturnPolicy, and a GTIN or MPN identifier. The generator marks required fields and warns when they are missing.
Most e-commerce platforms emit basic Product markup automatically, but it is often incomplete — missing GTINs, shipping details, return policies, or using the wrong price after discounts. Auditing the emitted markup with the Rich Results Test and patching gaps (or replacing it with complete JSON-LD like this tool generates) is one of the highest-ROI technical fixes for online stores.
Yes, via aggregateRating — but only with real numbers from genuinely collected reviews that visitors can see. Fabricated ratings violate Google's structured data policies and are a well-documented trigger for manual actions that remove rich results sitewide. This generator keeps ratings behind an explicit opt-in for that reason.

Running a store with hundreds of products?

Hand-writing markup does not scale. We implement automated, validated product structured data across entire catalogs — engineered for Google Shopping and AI search recommendations.

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