Local SEO Checklist: Complete Optimization Guide 2024
Use this comprehensive checklist to ensure your local SEO is fully optimized. Follow these steps to improve your local search visibility and attract more customers.
Google Business Profile
- Complete business information (name, address, phone)
- Accurate business category selection
- High-quality business photos (logo, interior, exterior)
- Business hours and special hours for holidays
- Business description with relevant keywords
- Products and services listed
- Regular posts and updates
- Q&A section management
Local Citations
- Consistent NAP (Name, Address, Phone) across all platforms
- Listings on major directories (Yelp, Bing, Apple Maps)
- Industry-specific directory listings
- Local chamber of commerce listings
- Better Business Bureau profile
- Social media profile optimization
Reviews & Reputation
- Review generation strategy in place
- Responding to all reviews (positive and negative)
- Review monitoring across platforms
- Review request process for customers
Website Optimization
- Location pages for each service area
- Local keywords in title tags and meta descriptions
- Schema markup for local business
- Mobile-responsive design
- Fast page load times
- Contact information on every page
Content & Engagement
- Local content creation (blog posts, guides)
- Local landing pages for service areas
- Customer testimonials and case studies
- Regular content updates
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