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GEO for Law Firms

Get Your Firm Recommended by AI

When someone asks ChatGPT "who's the best attorney for my case" or asks Perplexity "find a lawyer in my area"—your firm should be in the answer.

Get Free Legal GEO Audit

Why Law Firms Need GEO

Clients are asking AI for attorney recommendations. AI mentions carry high trust for major legal decisions.

"Best personal injury lawyer in [city]"

Accident victims ask AI for attorney recommendations when they need help fast

"Should I hire a lawyer for [situation]?"

AI answers often recommend specific attorneys as part of advice

"Divorce attorney near me who handles [specialty]"

Clients with specific needs ask AI for specialized attorney recommendations

"Compare [law firm] vs other options"

Prospective clients use AI to vet firms before initial consultations

Practice Areas We Optimize

We help law firms across all practice areas get found in AI search.

Personal Injury

Injury, accident, and malpractice attorneys

Criminal Defense

Criminal defense lawyers and DUI attorneys

Family Law

Divorce, custody, and family attorneys

Business Law

Corporate, contract, and business attorneys

Employment Law

Employment and labor law attorneys

Estate Planning

Wills, trusts, and probate attorneys

Immigration

Immigration and visa attorneys

IP & Tech

Patent, trademark, and tech law

Our Legal GEO Package

Everything you need to get your firm recommended by AI.

Attorney Entity Optimization

AI systems need to recognize your firm and attorneys as distinct legal entities with clear practice areas and credentials.

  • Attorney schema markup
  • Bar admission verification
  • Practice area positioning
  • Credential highlighting

Legal Content Authority

Establish your firm as a trusted authority on legal topics relevant to your practice areas.

  • Practice area content
  • Legal FAQs
  • Case type education
  • Jurisdiction-specific content

Results & Reputation Integration

AI systems weight case results and client reviews heavily for legal recommendations.

  • Case results (where permitted)
  • Client testimonials
  • Peer recognition
  • Award display

Bar-Compliant Implementation

All our legal GEO work complies with state bar advertising rules and ethics requirements.

  • Ethics compliance
  • Required disclaimers
  • Accurate claims only
  • Bar rule adherence

FAQs for Legal GEO

Why is GEO important for law firms?

When someone asks ChatGPT 'who's the best DUI lawyer in Phoenix' or asks Perplexity 'find a divorce attorney who handles high-net-worth cases,' AI recommends specific attorneys. If your firm isn't optimized, you're invisible to these potential clients.

How do you handle state bar advertising compliance?

We're experienced with legal marketing rules. All content and claims are reviewed for bar compliance. We include required disclaimers, avoid prohibited claims, and ensure all information is accurate and verifiable.

Can you optimize for specific practice areas?

Absolutely. Practice area specialization is often where legal GEO delivers the best results. We optimize for queries like 'truck accident lawyer in [city]' or 'immigration attorney for H-1B visas' where specificity matters.

How do you incorporate case results?

Where permitted by bar rules, we implement structured data around notable verdicts and settlements. In states with restrictions, we focus on experience, credentials, and client testimonials instead.

What about multi-location firms?

For firms with multiple offices, we optimize both the firm entity and individual office locations. This captures queries for both the firm brand and specific geographic areas.

How do you measure legal GEO success?

We track AI mentions for target practice areas and locations, monitor competitor visibility, and measure downstream metrics: consultation requests, lead quality, and clients who mention AI discovery.

Ready to get more clients from AI?

Get a free GEO audit for your law firm. See exactly how visible you are when potential clients ask AI for attorney recommendations.

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